WRITING SAMPLES

I’ve served as a regular contributor to Relevant Magazine since 2004, mainly covering film and TV. Relevantmore than seven million unique consumers each month through web, print and podcasting outlets.

20 Years Later Does ‘Office Space’ Still Roast the Modern Workplace?

In Netflix’s ‘Springsteen on Broadway’ The Boss Wrestles with His Faith

‘Operation Finale’ Asks Bold Questions About Evil Within a Well-Acted Thriller

Hear Me Out: ‘Pirates of the Carribean’ is an Allegory for American Democracy

2019 SEO KEYWORD RESULTS

92K keywords moved to positions 1-3.

93k keywords moved to positions 4-10.

385k keywords moved into Quick Answer and “People Also Ask” Boxes.

$85k in new revenue genertated on products ranging from $177-%$585.

RECENT AD BUY RESULTS

These are results for an ad buy for a high end candy/gift basket company in Chicago targeting corporate accounts for Christmas.

In 2017 the company spent more than $2,000 spent with Dex, which targeted ads for $150-250 gift baskets at the wrong audiences. The results were disasterous. When I dug into the numbers, Dex was blanketing the midwest with ads, including running ads in zip codes in Cleveland and Detroit with less than $30,000 in median family income.

I pointed the ads at a custom set of zip codes that included the top 100 wealthiest in the country, plus hand selected markets (such as Des Moines, which doesn’t show up on the wealth index but has massive insurance and publishing headquarters).

With $2,000 to work with, my new ads generated $5,000 of sales in a single day. The business experienced the highest sales quarter in their history. Ad dollars were split between Google and embedded ads through a third party site on Forbes, Entrepreneur and Motley Fool by zip code. Site traffic went from 200 visitors per month to 27,000 visitors per month, without dropping the per-visit time significantly.

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Google Ad click through rates were above industry standards.

PODCAST CONSULTING AND PRODUCTION

Total Podcast Downloads in 2018: 600,000

The Jim Fannin Show (Mental Success Coach to MLB Hall-of-Famers Alex Rodriguez, Frank Thomas, athletes & executives).

Shine.FM Podcast Network (New Brand for Midwestern Radio Network on-air in Chicago, Indianapolis and Lansing, MI)

The Consultant and the Millennial (My own podcast with Haydn Shaw of Franklin Covey, to grow our respective businesses).

Barnabas Foundation (Nonprofit using podcasting to drive email/social media marketing and customer retention).

VIDEO SCRIPT WRITING AND DIRECTION